Partners are trusted allies who collaborate with a company to achieve mutual success. They work closely with the company to provide specialized services, expertise, or technology solutions. Partners often share resources, knowledge, and support to help the company reach its goals.

Resellers, on the other hand, are individuals or businesses that sell products or services on behalf of a company. They act as intermediaries, connecting customers with the company’s offerings. Resellers may offer additional value through their own expertise, customer support, or tailored solutions.